About Us

Roll-up Door Repair


Roll-up Door Installation


Roll-Up Door Servicing





BULLZEYE INSTALLATION is a company who specializes in the installation, repair and service of commercial and industrial roll-up steel doors, roll-up security grilles and roll-up fire doors. The owners, Jeff Swenson and Jim Moore have over 50 years combined experience in the roll up door industry, and they are still getting their hands dirty. Thats how much Jim and Jeff are focused on servicing and repairing your door, rather then having you spend thousands of dollars replacing something that could actually be repaired or upgraded at a reasonable cost.

Bullzeye Installation offers preventative maintenance programs to protect your investments and try to prevent those costly repairs. Putting all your doors on a PM program would be a very wise and cost effective decision on your part. In some cases, you may require a new door or complete replacement. You can rely on us to furnish and install a new rolling door that meets your specifications and that is the correct door for its' intended application. We operate around the clock, 365 days a year, to make sure that your facility is safe and secure. If you have an emergency situation, you can depend on us to take care of it.

Our Team

We are a small but highly skilled team. Our workmanship is second to none. With over a century of combined experience, we are very confident that we can help you with all of your rolling door needs and special requirements. No matter how sophisticated the job may be, we have that special knack
you need to accomplish your project on time and on budget.

All of us at Bullzeye Installation are basically like a small family, as we have all worked with each others for many years. We feed off each other and communicate on a daily basis to make sure things go as smooth as possible to make all of our customers happy. We welcome you to our family with open arms, complete honesty and trust.


Job Opportunities

Resume's welcomed, please use our contact page to get in touch with us.

Jeff Swenson

Owner / Founder

Jeff Swenson has been in the Rolling Door industry since 1983. He worked for a major door manufacturer for 16 years and accumulated experience in all phases of the rolling door business from drafting design engineering to customer service and management positions. Jeff's background in architecture and construction enables him to design and sell you the correct door for it's intended application. As Co- owner and founder of Bullzeye Installation , he has many responsibilities which include sales and estimating, order processing, project management, field service work and the scheduling of projects. Jeff's favorite hobby is working on his old vintage truck--a total restoration, let alone, enjoys the great outdoors and is a faithful Bay Area sports fan.


Jim Moore

Owner / Founder

Jim Moore began his Rolling door experience in 1986. He spent 14 years working in the field for a major door manufacture performing various field service tasks and installations, including field measuring to make any door a precision fit. As Co-owner and founder of Bullzeye Installation, his main job is to perform all field tasks. Jim is a very meticulous individual and cares about his performance to make the customer happy. He thrives on problem solving, especially with electrical controls and is very good at it. His favorite hobby is fishing, which he absolutely loves to do.
Jim wants his own fishing TV show someday and will probably do it. As Jim would say--Fish On !



Larry Sanchez

Accounting / Field Service

Larry has been in the Rolling door industry since 1997. He has experienced working with 3 major door manufacturer's and brought his experience to Bullzeye in 2006. His main responsibility at Bullzeye is running our Accounting department. He also gets his hands dirty in the field when required. Like Jim, Larry's favorite hobby is fishing and loves to brag about his big fish stories. Larry is also a very humorous person and is an awesome bowler. He has the 300 ring to prove it.


Tony Massini

Field Foreman / Rolling Door Guru

Tony Massini has been in the rolling door industry since 1984. He also, had worked for 17 years with a major Rolling Door manufacturer. He started in the manufacturing departments, fabricating all the various components that produce the final Rolling door product. He also performed hundreds of installations of Roll-up doors as well. Now working for Bullzeye, Tony works in the field with Jim, providing his own mechanical expertise. Tony has many strong mechanical attributes and he can basically fabricate anything. Tony is a high performance automotive enthusiast and enjoys the great outdoors.


A company is only as good as it's employees. At Bullzeye, we constantly train and familiarize ourselves with current and new products. Our personnel's knowledge with many different manufacturer's products, allows us to offer our customers an array of options. Our field technicians have multiple years of experience. Their skills and professional workmanship is what separates Bullzeye Installation from the competition.


Contact Information

Bullzeye Installation

Address: 989 Shasta Street, Redwood City, CA 94063

Phone: 650-363-1163
Fax Number: 650-363-0433
Toll Free: 1-87-ROLL DOOR (1-877-655-3667)

Email: info@bullzeyedoors.com

CA State License: # 774394

Mission Statement

"Many times the difference between failure and success is doing something nearly right or doing it exactly right". At Bullzeye, we hit the mark every time.

Our commitment to Commercial and Industrial roll-up door repair and installation is one reason Bullzeye Installation is a leader in the roll up door industry. We thrive on helping customers meet their roll up door installation and repair needs. We appreciate seeing our clients happy faces with a job well done the first time.

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